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"Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing promotional material or product information."

Accurate, yes. And also incomplete.

For one thing, brochures arent always small. Sometimes theyre quite large. As for brochure contents, they vary greatly depending on the situation. A brochure definitely can be more than a pamphlet or small booklet, coming in all shapes, sizes and a range of folds.

While brochures are found practically everywhere -- used by businesses and organizations of all types and sizes -- theyre not the answer to all communication needs. Nor are they obsolete due to the Web.

What Can a Brochure Do?

Actually, a lot. First, determine your purpose or objectives.

Will your brochure generate sales or leads? Fulfill inquiries, support the sales force or be displayed at the point of sale? Will you use your brochure as a direct-mail piece

or a leave-behind?

The brochure can do one or all of the above with careful planning. Here are some more functions of the brochure:

• Provide product and service information
• Support trade shows and conventions
• Provide news (about products, services, company, industry)
• Build company identity
• Educate prospects and customers

What are you trying to accomplish? Once you decide, youre ready to start putting your brochure together.

What Goes in a Brochure?

Following are some common subjects for three areas brochures cover most: products, services and corporate or organization capabilities.

• Introduction
• Products
• Services
• Features
• Benefits
• How It Works
• Markets/Audiences
• Applications
• Specifications
• Testimonials
• FAQ
• Company history
• Call to action
• Client list
• Mission statement or business philosophy
• Awards
• Contact info

Keep It Simple

Although a brochure can do a lot, keep it simple. Zero in on your audience and purpose, and the rest will fall into place. Consider the format, page size and how the brochure will fold. Decide on visuals, fonts, colors, paper stock and other design

characteristics.

As for copy, put a strong headline on the cover. Capture the right tone, and make sure copy has a logical flow. As a rule, keep sections short, incorporating plenty of subheads.

Its always wise to include a call to action. What do you want people to do after they read the brochure? Finally, make sure you know how your brochure fits into your overall marketing program.

(c) 2005 Neil Sagebiel

Neil Sagebiel is a former senior copywriter for a Seattle B2B ad agency and publisher of a monthly ezine, Headlines from Floyd.

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The internet is a viable resource for making money. There are several different ways you can do so. It is a good idea to look for a method that is in line with your skills and your interests. This way you will have plenty of knowledge to share and you will enjoy what you are doing.

Affiliate programs can be found everywhere online. This is the process of marketing products and services for someone else. For each sale you generate, the affiliate program will pay you a set percentage of the value of the sale. There are affiliate programs out there for almost any product or service you can thing of so you will be able to find what you are interested in.

If you enjoy writing you may want to complete some e-books and market them online. Many people use the internet to find How

To e-books on everything from getting organized to losing weight to running an online business. You can turn anything you know about into a successful e-book. Since people can download it electronically after they purchase it the concept is very enticing.

Freelance work online is a great way to put your skills to work for other people. You can write articles for their website, complete data entry, transcription, proofreading, and many other projects. You will find plenty of sites online that offer you the chance to see what people need. You will then bid on the project and then complete the work once it has been accepted. There is more freelance work out there than you might be aware of. The best part is you choose what you want to do, when you want to work, and how many hours you will spend working.

Since so many people rely on the internet to

sell their products and services you can offer services in the area of web design and programming. Both of these areas are in high demand and the pay is excellent. You can set up your own website online offering these various services to others.

Selling items on the various online auction sites is a great way to make money. Look for items that are on sale or even at garage sales and thrift stores. Then you can sell them for a profit. Many good auction sellers prepare in advance for different events. For example they purchase athletic equipment at the end of the season and then resell it for more than they paid at the beginning of the next season. This works great for seasonal items as well.

There are plenty of amazing ways to use the internet to make money. Make sure you look into the prospect very carefully before you move

forward with it. While most online money making projects are legitimate there are some scams out there. Realistically, you arent going to make thousands of dollars each month online if you dont put any effort into it. Dont waste your time on such scams. It is very possible though to make a nice profit with online work.

(*IMPORTANT: You may reprint this article as long as you keep this authors resource box intact and all links clickable.)

ABOUT THE AUTHOR: Learn how to make money from home from top online marketers who make $30,000-$100,000 monthly. Click here to find cheap web hosting providers to host your web sites and start making money online from home now.

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The secret to running a successful website, for any affiliate, is to know where your traffic comes from... how your visitors find your site.

The answer is quite simple. Search engines!

Anyone who has ever surfed the net knows what a search engine is and you, my friend, are no different. For those who are new to the internet world, I will define a search engine a neat place to find any website about anything you can imaginatively create. Right now, there are literally tens of thousands of search engines available online. The three biggest, Google, Yahoo and Ask.com have dominated the search engine world over the last ten years.

The reason for this is the format they use to provide a service. Google, Yahoo and Ask are what can be considered as general-purpose worldwide search engines. With the existence of hundreds of

language-specific search engines, and thousands of website specific search engines, we can see why so many surfers prefer a one-stop shopping experience when it comes to using a search enginebetter results.

Internet surfers find whatever it is theyre looking for quite easily with search engines. The process simply requires a user to go to a site like Google, for example, and type the subject they are seeking in the search box. The next step is to press the enter key. How hard can those few little steps be? Not hard at all

The real work comes with getting your site listed among the first few items in the search results. How can you be certain that your site will be listed?

The answer is Keywords

Whenever a search is performed on a site like Google or Yahoo, the site runs through a series of searches on the internet to come up with the results.

One of the criteria the engine takes into consideration is the number of keywords that a site may contain. The engine also looks at familiar keywords and key phrases relative to the search query.

For example, if someone searches for fried green tomato recipes, the results will list those sites that contain keywords or phrases similar to the search phrase while listing the site containing the most keywords first.

It is because of this search method that it is so important to use as many keywords and key phrases in the text of your site content. The more keywords you use, the better your chances of being listed first.

Its important that you constantly remind yourself that content is the life-blood of your affiliate marketing site. If you do not have enough interesting content on your site, your readers will not stay for long and you will lose potential sales.

Simply put, if your visitors do not

stay a while, chances are that they will leave and never return. It is crucial, to the success of your site, that you post content that is well-written, easy-to-read, and not heavily laden with keywords to the extent that it confuses your visitor. To ensure success as an affiliate marketer, try to use as many keywords and key phrases in your site content.

Gregorio Garcia lives in Florida with his wife of 7 years, Sherise, and has been helping people promote their internet- and home-based businesses since 1998. An active and successful Affiliate Marketer, Gregorio has built teams of Associates for organizations such as Global Domains International (GDI), MoreNiche, WorldNiche, GenBucks, Worldprofit, Reliv International, Quantum International (UK), Symmetry International (JA), just to name a few. To learn more about affiliate marketing and niche markets, visit his current site at http://www.wealthyresults.ws

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